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A screenshot of the Free-Press' homepage the night of the Super Bowl shows the attention to the commercials instead of the actual game.
The Super Bowl is America’s single biggest sporting attraction. The game features the two “best” teams in the countries most popular sport, and the commercials are more hyped than the game. The Detroit Free-Press, despite not having a team even make the playoffs, had some pretty good coverage of the game. However, they focused less on the game and more on the spectacle.

Post game coverage was more concerned with the halftime show and the commercials than the actual game. At 10:30 at night, the website’s home page consisted of the best and worst eight commercials as the lead story, and on the carousel was the actual game recap and then a story on the power outage.

The Free-Press has decided that the commercials are the most newsworthy aspect of the game, not the fact a new champion was crowned. Even on Monday, the lead story on the Free-Press’s homepage was about Dodge’s “Farmer” commercial, and the best commercials of the Super Bowl. Maybe it’s because people want to watch the commercials again, just in case if they missed something.

But if it were me, the lead story would have been the Raven’s weathering the 49ers historic comeback, and still winning the championship. It would be Ray Lewis winning his second Super Bowl in his last game, behind a backdrop of his murder allegations and deer-antler spray accusations. It may even be a column on a possible conspiracy theory that the NFL caused the 34-minute light delay that swung the game’s momentum into the 49ers favor.

The fact of the matter is the Free-Press has decided pop culture takes more precedence than the actual outcome of the game. The Super Bowl drives huge revenue not only for the league but also for the city that is hosting the game. A team becomes champions and cements relevance in the NFL for at least five years. In my opinion, that should have been the Free-Press’s focus, not the commercials. 

 





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