Last Thursday, #loweclass #sports welcomed its first speaker: Don Walker. Walker writes the Business of Sports blog for the Milwaukee Journal-Sentinel, while also covering the city hall beat for the newspaper. 

Walker stressed the use of social media for journalists. he stressed the ability for Twitter to be not only a source for news but also a way to release a story to the public. Twitter has become more geared toward the reporters, while Facebook has become larger for the teams themselves. 

Walker also talked about how with the onset of the internet, teams can now break their own stories. An example he used was the Washington Redskins. The team owns their own radio station, which will break the starting lineups and injuries for the team. Walker talked how that makes being a reporter more difficult, because the mainstream media used to break those stories. 

Walker gave #loweclass a first-had account of what reporters are doing now to get stories, and how online media has given journalism a slight twist in practice and writing. After the class, my attention turned completely to the Wild Card game on Friday night.

My St. Louis Cardinals were taking on the Atlanta Braves in Atlanta for the inaugural Wild Card game. The Braves were seen as the heavy favorites in the game, and the Cardinals were looking to start a campaign to defend their 2011 World Series title. 

The Cardinals won the game 6-3, but that is not the story. The story is the controversial infield fly out that was called in the bottom of the eighth inning. What could have been bases loaded with one out became runners on second and third with two outs. 

Fans of the Braves say that call cost them the game. However, let's say that the play stands, the Braves' next batter hits into an FC. A runner scores, runners on second and third, and two outs. Same spot where the game is at, but the Braves receive an extra-run for the bad call. The Braves still get the third out because the next batter strikes out swinging. No more runs are scored, and the Braves lose 6-4 instead of 6-3. 

The Braves cannot blame the umpire's bad call for their loss. The team that committed the least amount of errors committed three that game. Two of those errors led to four unearned runs. Without those errors, the Braves win 3-2. So what really caused the Braves to lose the game? It was their terrible defensive game. The umpires became the scapegoat. Just like in the Packers-Seahawks game.

The beginning of my weekend was great. I got to have a personalized lecture from Don Walker about sports journalism and online media, and the Cardinals made it to the NLDS. Can the magic happen again? I think so. #12in12. 
 





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